Client Acquisition Tools  ·  Lakewood, Ohio

I build the systems
your business runs on —
and the ones that fill it.

Operations platforms. Sales pipelines. Lead intelligence. Custom tools built from inside the business, not outside it.

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Who I am

Kevin Wrobleski —
analyst, builder,
and the only employee.

01 Built to run without me. Every system I deliver is documented, role-based, and designed so the business isn't dependent on my continued involvement.
02 Built from the inside. I've worked the floor, managed the pipeline, and run the tools. That context changes what I build and how I build it.
03 Built to last. Modular architecture means every capability shares a connected data layer. New features don't require rearchitecting what already works.
04 One person, full accountability. CAT is a DBA under my LLC. When you work with me, you work with the person who builds, deploys, and stands behind it.

My background is unusual: I started as a field technician, identified what was broken operationally, and built the platform to fix it — which the business then purchased, shifting my role from field work into systems administration and sales. I didn't apply for that position. I created it.

Before that, I managed production across a 140-person print operation — championing the tracking of labor and spoilage statistics that allowed the business to forecast accurately by real crew performance and waste patterns, not just machine limits. That data reached the boardroom.

I work at the intersection of business analysis, sales process, and custom software. I'm currently completing a BS in Computer Science at Auburn, having already earned a BBA from Kent State.

Technical skills

JavaScriptReactNode.js FirebaseSQLNoSQL RESTful APIsSalesforce CRM DesignAgile / Scrum Excel (Advanced)

What I do

I work with businesses that have outgrown their tools — or never had the right ones to begin with.

01

Operations Platforms

Custom full-stack tools built around your workflow. Scheduling, job tracking, inventory, billing — all connected, all real-time, and designed to run without you holding it together.

02

CRM & Sales Systems

Pipeline architecture, SOP-driven lead workflows, research frameworks, and activity tracking designed to convert — not just organize.

03

Acquisition Strategy

I run the same outreach sequences I build. Prospect research, structured follow-up, and pipeline management executed with discipline.

04

Business Analysis

Before building anything, I map where time and money are leaking. I've done it from inside an operation — and that changes what I look for.

Selected work

Built for real operations.

The following case study reflects a real engagement — built, deployed, and actively used.

Scheduler & Calendar
CRM & Sales Pipeline
Inventory & Equipment

01 / Case Study

MFM Scheduler & Ops Platform

Commercial Flooring Contractor  ·  Cleveland, Ohio

React Node.js Firebase JavaScript Realtime DB Firebase Auth

The problem

Scheduling ran on a fragmented mix of manual calendars, phone calls, and email threads. Every update required manual distribution. There was no single source of truth — field crews, billing, and management were each working from different information.

What was built

  • Real-time calendar with color-coded job types
  • Employee assignment and field crew visibility
  • Instant updates across all roles simultaneously
  • Role-based access from field to management
  • Responsive on desktop and mobile

The result

The calendar became the company's single source of truth — replacing the patchwork entirely. Any administrator can manage it without touching code. Deliberately designed to be sustainable and future-proof, independent of the person who built it.

The problem

Sales activity was untracked and inconsistent. No structured outreach sequences, no research framework, no visibility into where prospects stood in the pipeline or what had already been attempted.

What was built

  • Full CRM with staged pipeline and lead detail views
  • SOP-driven workflow from first touch to close
  • Structured research framework per prospect
  • Activity tracking, task management, and file storage
  • Outreach sequence logic built into the workflow

The result

Sales moved from informal and reactive to structured and repeatable. The same CRM that was built is the one actively used to manage the pipeline today — the system earns its own clients.

The problem

Equipment staging was manual and error-prone. Supply inventory had no automated awareness — items were over-purchased or missing, and locating supplies in the field was slow and unreliable.

What was built

  • Equipment database with job-specific automated staging
  • Generates per-job loadouts from equipment records
  • Inventory tracking across 50+ line items
  • Automated threshold alerts before stockouts occur
  • Shared data layer with scheduler and CRM

The result

Manual prep coordination was eliminated. Over-purchasing stopped. Because every module shares the same data layer, adding inventory and equipment required no rearchitecting of what already worked.

02

Next Case Study

Details coming soon.

Coming soon

Get in touch

Have a problem
worth solving?

Phone

216-200-1085

Portfolio

cat.wcgroups.com

I typically respond within one business day. If you have a specific system, workflow, or acquisition problem in mind, mention it — it helps me come to the first conversation prepared.